On July 21, Salomon announced Chinese actress Zhao Jinmai as its new outdoor style ambassador, representing the brand’s “Salomon Girl” identity. The appointment reflects Salomon’s ongoing effort to promote a youthful, spirited lifestyle that bridges nature and city living.

Zhao, known for her roles in The Wandering Earth and The Princess Royal, graduated from the Central Academy of Drama in 2024. With over 11.98 million followers on Weibo, she is widely regarded as one of China’s rising young stars. The collaboration seeks to embody the “Salomon Girl” ethos — a concept celebrating vitality, self-expression, and confidence — and inspire more women to define their own sense of style in both urban and outdoor settings.