Chinese sellers on Russian e-commerce giant Wildberries have surged from 2,500 to 6,000 since April 2025 — a 140% increase driven by rising U.S.-China trade tensions. As Western markets tighten, more Chinese merchants are turning to Russia, where improved logistics and eased entry requirements are opening new export opportunities.

Wildberries began recruiting Chinese sellers in March 2024, initially requiring $50 million in annual sales on other platforms. That threshold was removed in December 2023, opening access to all international sellers.