Thom Browne has unveiled a Qixi Festival capsule collection inspired by intimate, understated expressions of love. The collection reimagines 16 classic athletic pieces in white, grey, and navy, each adorned with heart-shaped sketches that resemble casual doodles on sticky notes. These motifs appear on knits, shirts, T-shirts, and canvas totes, thoughtfully placed beside the brand’s signature name tags.

Complementing the apparel are pastel leather accessories, including card holders, mini bags, and heart-shaped keychains in pink and blue, as well as a Cupid-inspired Hector dog charm. Launching on August 1, a digital game will let users send virtual love notes, reinforcing the theme of quiet connection. The campaign imagines love as something found in the details — stitched into fabric, exchanged through glances, and carried in everyday moments.