Danish outdoor brand Nordisk, South Korea’s K2 Group, and Chinese investment firm Black Ant Capital have announced a joint venture to bring Nordisk into the Chinese market.

The partnership aims to combine Scandinavian design, Korean manufacturing expertise, and local market insights to expand within China’s growing outdoor lifestyle sector. The new company plans to open the first Nordisk stores in China by 2025, offering a full range of products including apparel, footwear, gear, bags, and accessories.

This move builds on K2 Group’s experience of opening 100 Nordisk stores across South Korea within 30 months and will leverage Black Ant Capital’s strengths in local retail channels, marketing, and industry networks.