Ralph Lauren brings tennis campaign to China
Ralph Lauren has launched a multi-city tennis-themed campaign in China this summer, with the first event held in Beijing. Titled “The Winner’s Journey: Will. Wisdom. Discipline.,” the initiative draws inspiration from the brand’s long-standing partnership with Wimbledon and aims to explore the values that define a champion. Former national tennis champion Li Zhe and French Open women’s doubles finalist Duan Yingying attended the Beijing event, sharing insights into the mindset, strategy, and discipline required to succeed on and off the court. The event space was styled with Wimbledon’s signature green and purple color palette.