Pop Mart, the Chinese toy firm behind viral Labubu dolls, expects its profit to soar at least 350% in H1 2025 as revenue more than tripled. The Beijing-based company, valued at over $40 billion, has seen its stock jump 600% in the past year driven by global demand for the elf-like collectible dolls with jagged teeth. Celebrity endorsements from Kim Kardashian and Blackpink’s Lisa boosted popularity, with U.S. sales up 5,000% YoY in June. Sales outside mainland China contributed nearly 40% of 2024 revenue, while partnerships with Coca-Cola and One Piece expanded global reach.