Swiss watchmaker Jaeger-LeCoultre appointed Chinese actress Zhang Ziyi as its new global brand ambassador on July 15. The partnership marks a significant step for the brand as it continues to strengthen its global presence through collaborations with internationally recognized figures. Zhang, best known for acclaimed performances in Crouching Tiger, Hidden Dragon, Hero, House of Flying Daggers, and Memoirs of a Geisha, is celebrated for her artistic dedication and refined screen presence. She has over 28.7 million Weibo followers.