Estée Lauder China has launched the 2025 edition of its “Beauty X” Innovation Challenge, fostering local beauty innovation focused on Chinese consumer needs. This year's competition expands across four key areas: innovative ingredients, medical-grade skincare, beauty experience transformation, and algorithm-driven personalization. The initiative supports startups by connecting them with industry resources and co-developing breakthrough solutions. Selected startups will enter pilot collaborations with Estée Lauder China and receive support in resource integration, project implementation, and media exposure.