British luxury brand Burberry has announced Chinese actor Wu Lei as its new global ambassador. Wu, also known as Leo Wu, is one of China’s most prominent young actors. He is widely recognized for roles in hit television series such as The Long Ballad, Love Like the Galaxy, and Amidst a Snowstorm of Love. Wu has also independently directed and produced a cycling video series titled Ride the Way, sparking widespread interest in cycling culture in China. With over 48.2 million Weibo followers, Wu expressed enthusiasm for the partnership.