Descente has launched a pop-up installation at the atrium of Grand Gateway 66 in Shanghai, focusing on its performance running shoes and cushioning technology. The “fluid experience” space combines futuristic design with interactive elements, allowing visitors to explore the technical features of multiple shoe collections through hands-on engagement. The pop-up also showcases a signed pair of shoes worn by Descente triathlon ambassador Li Pengcheng (Bass) during his victory at the 2024 Ironman 70.3 Shanghai.