Vuori has created the new role of Global President and appointed Ashley Kechter, former Global Brand President at Fabletics, to lead the company’s global operations. Kechter will oversee strategy across retail, e-commerce, supply chain, planning, international expansion, and wholesale. During her tenure at Fabletics, Kechter played a key role in forging partnerships with major retailers such as Nordstrom and leveraging celebrity collaborations to boost brand visibility. Her appointment signals an acceleration of Vuori's international retail and brand strategy. Vuori operates in 18 countries.