Mugler held an event at the historic Suhe Haus along Shanghai’s Suzhou Creek to mark the brand’s 50th anniversary, centering the evening around its signature fragrance, Angel Fantasm. The program included a documentary screening, scent installations, and a gathering aimed at exploring the brand’s fragrance identity. Cai Xukun, Mugler’s global fragrance ambassador, attended the event and shared his perspective on the scent and his collaboration with the brand. The immersive exhibition featured three sections: a main display focused on Angel Fantasm, a cologne-themed zone, and Mugler's haute couture fragrance line.