U.S.-based AI technology company Daydream has launched the world’s first AI-powered chat shopping assistant designed specifically for the fashion industry. The platform combines natural language processing with multimodal AI, allowing users to search for products and match styles through text, voice, and image inputs. It aims to deliver personalized shopping recommendations that closely simulate real-life scenarios. At launch, Daydream is integrated with more than 200 retailers and brands worldwide, offering access to over 8,000 labels and nearly 2 million products. The selection spans from luxury goods to mainstream and independent labels, covering a wide range of styles and price points.