Following the announcement of a joint development project with Gentle Monster to create AI-powered smart glasses using the Android XR system, Google has taken another step by investing approximately $100 million in the South Korean eyewear brand, acquiring around a 4% stake. The move is part of Google’s renewed push into wearable tech, especially after the setback of its AR glasses project in 2015. Gentle Monster has gained popularity among Gen Z consumers and celebrities worldwide, with Blackpink’s Jennie serving as global brand ambassador. In 2024, the brand reported revenue of 789.1 billion Korean won ($570 million).