Louis Vuitton has released a new campaign for its Buttersoft footwear line, photographed by Rosie Marks and starring British actor and brand ambassador Callum Turner. The shoes were first introduced on the runway during the brand’s Fall/Winter 2025 collection. Designed with a focus on ultra-soft leather and a cushioned silhouette, the Buttersoft shoes draw inspiration from 1960s loafers and early 2000s hip-hop aesthetics. The collection includes 24 variations in color and material, featuring details such as a portrait of creative director Pharrell Williams on the tongue. The Buttersoft line will launch in global stores on July 10.