Real Madrid has signed a multi-year partnership with luxury brand Louis Vuitton, naming the French maison as the club’s official travel partner starting from the 2025/26 season. The agreement will see the team wear custom LV suits and travel with branded luggage on international trips, marking a major shift in how football clubs approach brand image and commercial strategy. The partnership follows the expiration of Real Madrid’s previous deal with Zegna and builds on Vuitton’s growing ties to the sport — most notably, its relationship with midfielder Jude Bellingham, who became a brand ambassador last year. A potential co-branded LV x Real Madrid capsule is reportedly in development.