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Authentic Brands Group opens Asia-Pacific HQ in China

Authentic Brands Group opened its Asia-Pacific headquarters in Shanghai’s Jing’an district today. The new regional hub will support brand development and partnership networks across Greater China and the broader Asia-Pacific market. Spanning nearly 2,000 sqm, the headquarters includes immersive showrooms, a Style Studio, and a full-function team across brand management, PR, marketing, and business development. Founded in 2010, Authentic owns over 50 global brands, including Reebok, Champion, David Beckham, and Barneys New York.

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