Gentle Monster has unveiled its 2025 Pocket collection, featuring 21 new foldable eyewear designs, including a collaboration with fashion doll brand Bratz. To mark the launch, the brand opened pop-up spaces in Los Angeles, Seoul, Shanghai, and Bangkok. The Shanghai pop-up, located at Haus Nowhere, opened with an appearance by actor Yu Shi. The space showcases the Gentle Monster x Bratz eyewear and collectible doll, alongside large-scale Bratz-themed installations. The immersive displays are designed to complement the collection’s bold visual identity and reinterpret the brand's aesthetic in a multi-sensory setting.