Fenty Beauty, the cosmetics brand founded by American singer Rihanna, has launched its first concept store in mainland China. The store opened last week at Shenzhen’s MixC World MXTR Park. It features an immersive space blending metallic textures, flowing lights, and artistic installations in a cyberpunk style. Inside, visitors can explore 50 foundation shades, a large try-on area, a virtual portal, and themed blind box experiences. Fenty Beauty, known for promoting diversity and inclusion in beauty, officially entered the Chinese market in 2024 through Sephora.