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Longchamp names table tennis star Wang Manyu as envoy

French fashion house Longchamp today announced Chinese table tennis star Wang Manyu as its new “Active Ambassador,” highlighting the alignment between Wang’s determination on and off the court and the brand’s spirited identity. In promotional materials released on Longchamp’s official Weibo, Wang appears with the new Le Pliage Xtra mini bag. The campaign also promotes Longchamp’s recent “Inspiration Map” event at Beijing’s Taikoo Li Sanlitun, encouraging consumers to visit brand-themed spots and participate in giveaways.

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