Chinese menswear label Lilanz has opened its first overseas standalone store in Kuala Lumpur, marking a key step in the brand’s international expansion. Located in the SkyAvenue shopping complex at Resorts World Genting, the 2,885-sqm store features the brand’s three core product lines: Smart, Urban Casual, and Performance Wear. According to its 2024 financial report, Lilanz has identified internationalization as a key growth focus.