La Prairie showcases caviar collection in Shenzhen
Swiss luxury skincare brand La Prairie recently held a themed event titled “Caviar Skyline Journey” aboard the Bay Glory observation wheel in Shenzhen. The event showcased the brand’s signature caviar-based products in an immersive setting, offering attendees a multisensory exploration of its latest innovations. Highlights included the newly launched Caviar Lotion and the upgraded Caviar Infinite Serum (version 3.0), presented alongside sound and art installations designed to evoke the brand’s anti-gravity skincare concept.