Golden Goose has released a new campaign for China’s 520 Valentine’s Day, featuring its global brand ambassador Jackson Yee. The campaign centers around a cinematic theme, portraying Yee spending a day in a movie theater to explore emotional connection. The visuals highlight pieces from the brand’s Spring/Summer 2025 collection along with three new sneaker styles. These include the Marathon, inspired by 1970s track aesthetics, and the Ball Star, which blends vintage athletic details with a collegiate vibe. The collection features nylon and suede materials, metallic accents, and updated colorways.