LVMH-owned U.S. beauty brand Fresh has appointed Chinese actor Li Yunrui as its latest brand ambassador. Known for his roles in Creation of the Gods I: Kingdom of Storms, Love Like the Galaxy, The Last Immortal, and Blossom, Li represents a new generation of Chinese talent gaining visibility in both film and television. With over 6.74 million followers on Weibo, he has built a strong fan base.