Swiss luxury jeweler Piaget has named Chinese actor Chen Zheyuan as its new brand ambassador for China, upgrading his previous “brand friend” status. Piaget also unveiled new additions to its Possession line with court-style engraved motifs and unisex designs ahead of the 520 Day gifting season. Chen, known for roles in Handsome Siblings and Hidden Love, has over 18.64 million Weibo followers.