Adidas launches Climacool pop-up in Chengdu
Adidas has launched a “Climacool Teahouse” pop-up at Chengdu Taikoo Li alongside its upgraded brand center. Actor Li Xian showcased the new ClimaCool Vento 4.0 sneakers in “White Tea” and “Bamboo Green” colorways. The activation follows strong Q1 performance, with Adidas reporting 6.15 billion euros ($6.58 billion) in global revenue, up 13% YoY, and Greater China revenue reaching 1.03 billion euros ($1.10 billion).