Hong Kong-based fashion retailer IT Group has launched a multi-brand retail complex at Jinling Central (JLC), a new commercial development by Hongkong Land in Nanjing. The over 1,800-sqm space includes several store debuts in the city and region: the revamped IT flagship, streetwear concept store EXI.T, the first Nanjing location of eyewear collective Neith, the first mainland China store of Mastermind A Bathing Ape. The new complex is positioned to appeal to Gen Z and millennial consumers with an immersive shopping environment.