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Mammut taps actor Zhang Ruoyun as global brand face

Swiss outdoor brand Mammut has announced Chinese actor Zhang Ruoyun as its new global brand ambassador. Founded in 1862, Mammut specializes in high-performance outdoor gear for mountaineering, climbing, skiing, and hiking. In the brand’s new campaign film, Zhang appears in Mammut’s flagship Ultimate VII softshell jacket and Ducan Guide hardshell jacket. Zhang, who has 28.1 million followers on Weibo, is known for roles in Medical Examiner Dr. Qin and Joy of Life.

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