Lancôme has opened a pop-up in Shanghai’s West Bund Dream Center until June 18, themed around its Idôle fragrance line. The “Idôle House” aims to engage younger audiences through self-expression and individuality. Opening day featured Chinese celebrities including actresses Xu Ruohan, Sun Zhenni, and influencers Zhou Xinzhu and Zhang Dawanzi, with interactive elements and visual displays reflecting the campaign’s identity-focused messaging.