BYD, China’s leading electric vehicle maker, is expanding into the luxury sports car segment with the Denza Z launch at Auto Shanghai 2025. The new vehicle marks BYD’s push to rival Western brands like Porsche and Mercedes-Benz, building on its domestic dominance and recent success surpassing Tesla in global EV sales. Following a 60% sales surge in Q1 and $107 billion in 2024 revenue, BYD is moving beyond affordable EVs through premium brands Denza and Yangwang while leveraging advanced technology and competitive pricing.