As U.S. tariffs prompt Chinese businesses to seek alternative markets, European fashion platform About You has partnered with Otto China to recruit Chinese merchants for European expansion. About You offers sellers a flexible “fulfilled” model for managing logistics across 11 European countries. Founded in Germany, the platform has grown rapidly with merchandise volume reaching 1.94 billion euros ($2.08 billion), operating in 28 countries and serving primarily urban, high-income female consumers who comprise 80% of its user base.