China’s Ministry of Commerce and 11 other government agencies have jointly issued the Action Plan to Promote Healthy Consumption, outlining new measures to expand the country’s sports and outdoor recreation sectors. The plan calls for the development of the sports tourism industry through initiatives such as the China Outdoor Sports Industry Conference and campaigns like “Sporting Events in Scenic Areas and Commercial Zones” and “Travel with Sports Events.” These efforts aim to increase the supply of high-quality sports-related consumption. The plan also encourages the transformation and upgrading of the sporting goods manufacturing industry, with a focus on smart, portable fitness and outdoor equipment.