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Hot Wheels launches Ferrari collaboration

Mattel has reintroduced Ferrari to its Hot Wheels lineup for the first time in over a decade, starting with a limited-edition two-car “Hot Wheels for Ferrari Heritage Set” featuring classic and modern race cars. A full range of Ferrari-themed Hot Wheels, including die-cast models, remote-controlled cars, and premium collectibles, will roll out starting summer 2025, catering to fans of all ages and budgets.

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