BYD (Build Your Dreams) held a brand launch event in Switzerland, marking its official entry into the Swiss market. The first models introduced include the all-electric BYD Seal, BYD Sealion 7, and the plug-in hybrid Seal U DM-i, offering both electric and hybrid power options to local consumers. BYD also announced a partnership with Automotive Suisse to open two stores in Lugano and Bellinzona, which will begin trial operations in April and officially open in the third quarter of this year. By the end of 2025, BYD plans to establish 15 sales points across Switzerland.