The new Lincoln Nautilus sets itself apart with a wellness-focused interior that features a panoramic display and the “Rejuvenate” program — a multi-sensory experience combining ambient lighting, scents, sounds, and massage functions to help reduce stress. While Lincoln and other luxury automakers like Mercedes, BMW, and Genesis are tapping into the growing wellness market with similar in-car programs, critics argue these features are more about brand image than practical use, though some research suggests they can measurably reduce stress.