H&M Group’s premium brand & Other Stories will close its Beijing Taikoo Li Sanlitun store in early April, just three years after opening. The move highlights the brand’s slow offline expansion in China, where it operates only three stores. Despite its focus on design-driven, eco-conscious fashion, & Other Stories has struggled to gain traction compared to sibling brand Cos. H&M China said the closure reflects ongoing strategic adjustments in response to shifting consumer behavior. Globally, the brand has just 69 stores, and H&M’s latest earnings report showed declining sales in Asia-Pacific and weaker-than-expected profits.