TikTok announced that its e-commerce arm will continue its European expansion, with official launches in France, Germany, and Italy set for March 31. This follows its rollout in Ireland and Spain in December 2024. According to a new report released earlier this month by NielsenIQ, TikTok Shop was the fastest-growing e-commerce retail platform in the U.K. in 2024. The latest expansion means more e-commerce opportunities across EU markets for both local and cross-border merchants who meet TikTok Shop’s entry requirements.