French luxury brand Dior has announced that its retrospective exhibition “Christian Dior: Designer of Dreams” will be held at Seoul’s Dongdaemun Design Plaza from April 19 to July 13, 2025. First launched in 2017 at the Musée des Arts Décoratifs in Paris to mark the house's 70th anniversary, the exhibition explores founder Christian Dior's fascination with flowers and gardens, the history of the brand’s haute couture ateliers, and its legacy of designing gowns for balls and special occasions. The Seoul edition will feature works by Korean artists and include customized Lady Dior handbags created through the annual Dior Lady Art project. Dedicated rooms for fragrance and gowns worn by Dior’s fragrance ambassadors will also be part of the show.