Fila has partnered with French fashion and lifestyle brand Maison Kitsuné to launch a new co-branded collection for summer. The collaboration combines elements of casual sportswear with seasonal design motifs, offering items such as colorful T-shirts, jackets, pants, and dresses. The T-shirts feature Fila’s proprietary cooling technology and Sorona fabric, aimed at improving comfort during outdoor activities. Chinese actor Huang Jingyu, Fila’s fashion sports ambassador, appears in the campaign promoting the collection. To coincide with the launch, Fila is operating a pop-up store at Guangzhou’s Taikoo Hui from March 20 to 30.