Jiemian News reported yesterday that Lao Pu Gold has confirmed plans to open a new store at Plaza 66 in Shanghai. The company is currently waiting for a prime retail space to become available and expects to open the location by the end of 2025 at the earliest. Plaza 66 declined to comment, citing confidentiality around leasing matters. Separately, Lao Pu Gold has already secured a storefront at Grand Gateway 66 in Shanghai, which, like Plaza 66, is owned by Hong Kong-based Hang Lung Properties. Meanwhile, the company’s first overseas store, located in Singapore’s Marina Bay Sands, is undergoing renovation. Lao Pu Gold is scheduled to hold a board meeting on March 31 to approve its annual financial results. The company recently issued a profit alert, projecting net profit for 2024 to reach between 1.4 billion RMB and 1.5 billion RMB ($195 million to $209 million), a YoY increase of approximately 236% to 260%, driven by steady same-store sales growth, seven new store openings, and the renovation of four existing boutiques.