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Armani unveils 780 sqm Beijing boutique

Armani has opened a new Giorgio Armani boutique in Beijing’s China World Mall. Spanning 780 sqm across two floors, the store is connected by a staircase finished in velvet and onyx, with platinum-colored metal accents. A third floor above the boutique will soon house a new Armani/Caffè, accessible directly from the store. Designed by Giorgio Armani in collaboration with his architectural team, the space features signature elements of the brand's aesthetic. The exterior is marked by large golden palm leaves, creating a layered, light-filled effect that offers glimpses into the interior. Floor-to-ceiling glass walls on both levels face Jianguo Road, one of Beijing's main thoroughfares.

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