Boss has opened its new flagship store at Jing An Kerry Centre in Shanghai, featuring a striking 18m façade shaped like the Chinese character “上” (shang), symbolizing ambition and optimism. Inside, the store showcases an Aston Martin Aramco F1 race car model and a racing simulator for visitors. Aston Martin F1 drivers Lance Stroll and Fernando Alonso attended the opening alongside Boss Greater China ambassador Zhang Binbin, actress Jing Tian, dancer Rikimaru, and actor Wang Tianchen. The store also introduced the Boss x Aston Martin Spring/Summer 2025 collection.