L’Oréal Paris has announced that Chinese actress Zhou Ye has joined the brand as its new makeup ambassador. Zhou first gained public recognition for her role as Wei Lai in the 2019 film Better Days, which marked a significant moment in her acting career. Her performance earned her nominations for Best Supporting Actress at the 14th Asian Film Awards, the 33rd Golden Rooster Awards, and the 35th Hundred Flowers Awards. She has 6.14 million followers on Weibo.