Adidas held its “Winning from Zero” AdiZero Technology Launch Event at the West Bund Dome Art Center in Shanghai, where it introduced its latest racing shoe model, the AdiZero Adios Pro 4. The event also showcased the full AdiZero 0 series lineup. Former marathon world record holder Haile Gebrselassie, Chinese marathon runner Li Dan, and track and field athlete Xu Shuangshuang attended the event and participated in a night run at a popular Shanghai running route. As part of the event, Adidas collected over 600 pairs of used running shoes from participants and built a large shoe installation near the Huangpu River.