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Max Mara unveils SS25 collection in Zhejiang

Italian fashion brand Max Mara unveiled its 2025 Spring/Summer collection at the Liangrang Hotel in Xitang, a historic town in Jiaxing, Zhejiang. The collection combines geometric design elements with tailoring techniques, drawing inspiration from Hypatia, a 4th-century mathematician from Alexandria. The designs feature clean, structured silhouettes with trigonometry-inspired cuts and off-shoulder details based on conic sections. Actors Yao Chen, Luo Jin, Zhou Yutong, Hu Yitian, and Laurinda Ho attended the event, with singer Shang Wenjie performing during the presentation.

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