Thailand’s automotive market is off to a slow start to 2025, with sales down 10% in the first two months, totaling around 97,000 units. Major brands like Toyota, Isuzu, and BYD have seen significant declines due to factors such as high household debt, tight lending conditions, and a weak economy. Industry hopes now rest on the upcoming Bangkok Motor Show 2025 (March 26 to April 6), which is expected to boost consumer interest with new model launches and promotional offers.