Adidas released its financial results for the fourth quarter and full year of 2024 yesterday, revealing a 12% increase in sales, reaching 23.68 billion euros ($25.1 billion), surpassing the company’s 10% growth forecast. Operating profit rose by more than 1 billion euros to 1.337 billion euros ($1.42 billion). The company’s Q4 performance was a key driver of these results, with revenues increasing 19% to 5.97 billion euros (around $6.33 billion), reversing the losses incurred in the previous year following its separation from Ye (formerly Kanye West). Regionally, Adidas saw notable sales growth across Europe (18.9%), Greater China (10.3%), Japan and South Korea (10.1%), and emerging markets (19.4%). However, sales in North America declined by 1.6% for the year. Adidas has projected sales growth of 7% to 9% for 2025.