Chinese fashion brand Urban Revivo (UR) has officially opened its first U.S. flagship store at 515 Broadway in New York’s SoHo district. As UR’s largest overseas store to date, this opening marks a significant step in its expansion. Spanning nearly 3,000 sqm, the flagship features an open, spacious design to create a relaxed shopping environment. On opening day, supermodel Coco Rocha made an appearance in UR’s latest collection.