Ferragamo has appointed Chinese actress Gao Yuanyuan as its brand ambassador for the Greater China and Southeast Asia Pacific regions. Gao, known for her breakthrough role as Zhou Zhiruo in the wuxia series The Heaven Sword and Dragon Saber, has established herself as a prominent figure in the entertainment industry. In addition to her acting career, Gao is recognized for her involvement in social causes, advocating for environmental protection, education, and health initiatives. She is set to attend Ferragamo's 2025 Fall/Winter fashion show in Milan. Gao currently has 48.93 million followers on Weibo.