Borntostandout, a South Korean luxury perfume brand, has successfully completed a Series A funding round led by Bold, L’Oréal’s corporate venture capital fund, and Touch Capital. Since its launch in 2022, the brand has expanded its presence to 60 countries, offering perfumes, body care, and room fragrances. Jun Lim, the brand’s Founder and Managing Director, emphasized that Borntostandout stands out in the luxury fragrance industry by prioritizing creativity over convention. With the support of L’Oréal’s global brand-building expertise and Touch Capital’s strategic insights, the brand aims to strengthen its position in international markets, particularly in Europe and the U.S.